The agency's two-person sales team was manually reviewing every inbound form submission, copy-pasting data into HubSpot, and writing qualification notes from memory. Top leads sat for 4–6 hours before anyone followed up. Two qualified opportunities were lost in a single week before they decided something had to change.
- AI webhook captures every form submission the moment it arrives — no manual checking
- GPT-4o scores each lead against their ICP: company size, industry, and intent signals in the message
- Qualification summary and score auto-logged to HubSpot contact record
- Slack alert fires to the assigned rep with score, summary, and one-click CRM link
"I opened HubSpot and every lead from the past week was already scored and organized. I didn't touch a single one."